This European Sneaker Store Is Actively Fighting Resellers

As the much-hyped Virgil Abloh x Air Jordan 1 "White" launch draws nearer, UK sneaker retailer OFFSPRING has taken a novel approach to tackling sneaker resellers, as revealed on the shop's Instagram account. One of several retailers offering the Europe-only drop, OFFSPRING has been inundating with raffle entrants seeking a pair of the anticipated shoes for themselves. To level the playing ground, the store is actively revoking raffle winners' opportunities to buy the collaborative Air Jordan 1 i...